In an era of rapidly evolving retail business, the Bachelor of Business Administration in Modern Business Entrepreneurship program (iMBE) at PIM International College emphasizes learning through Project-Based Learning (PBL). Students in the New Retail course applied theoretical knowledge to real-world cases through the TAGTHAi project.
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Students presented their ideas under the topic, “How will you recommend TAGTHAi to achieve the goals?” They utilized their learning in areas such as building awareness, selecting sales channels, marketing communication, retail strategy, and leveraging data and technology. These ideas were presented to the management team of TAGTHAi, an application supported by Kasikorn Bank, providing a significant opportunity to connect academic learning with real-world business scenarios..
This project allowed students to develop critical skills such as strategic planning, presentation, and creativity in a real business environment, preparing them to become future leaders in the new retail industry..
TAGTHAi is a collaboration platform between the Thai Government and the private sectors to make traveling in Thailand simple, convenient, and responsive to the needs of various types of the travelers including lifestyles, preferences, and languages based on locals’ recommendation and Thai Chamber of Commerce’s Happy Model philosophy: Eat well, Live well, Fit well, and Give well.