At the Modern Business Entrepreneur (iMBE) program under the International College of PIM, we prioritize hands-on experience to equip our students with practical skills. One example is the Visual & Store Design course, which encourages students to bring their creativity to life through real-world projects.
This year, our students had the exclusive opportunity to collaborate with Central Pattana Public Company Limited (CPN) in designing the Central Gift Fest 2024-2025, themed “Glimmer Gifts Market.” From receiving the brief to conducting market research and applying their academic knowledge, they participated in every step of the process.The students presented their marketing strategies and booth design concepts to Central’s management team. The winning team was given the exciting chance to develop and execute their ideas, while other teams contributed by designing decorations, selecting products, and strategizing an integrated marketing campaign to attract diverse audiences to the event. The result? A successful showcase at Central Chaengwattana from November 25 – December 1, 2024.
Key Skills Developed in This Course• Market Research: Conducting in-depth analysis to understand customer needs.
• Omni-channel Marketing: Strategizing online-to-offline integration for maximum impact.
• 3D Software Application: Designing store structures with advanced tools.
• Sales Data Analysis & Planogram Design: Creating effective product placements.
• Storytelling: Highlighting brand uniqueness to leave a lasting impression on target audiences.