Third-year students (ID 65 Students) from the International Modern Trade Management (iMTM) program recently showcased their innovative strategic proposals for new product development at Winona International Co., Ltd., focusing on Soy Extract and Postbiotics products.
These projects were part of two core courses: MI62318 Strategic Management for Modern Trade 1, taught by Ajarn Thannaphat Kasemwattanasuk, and MI62324 Creativity, Innovation, and Entrepreneurship, led by Ajarn Titikorn Narongrith, under the iMTM/iMBE curriculum at Panyapiwat Institute of Management (PIM).
Throughout the project, students applied a comprehensive business approach—integrating market penetration strategies, creative thinking, problem-solving, and feasibility analysis—to deliver well-rounded and market-relevant solutions.
The International College at PIM would like to extend our sincere gratitude to Khun Nopparat Suksaranludee, Founder and Managing Director, and the executive team at Winona International Co., Ltd., for providing such a valuable experiential learning opportunity. This collaboration has greatly enriched our students’ practical understanding and will undoubtedly contribute to their future professional success.