On 20 March 2026, iMBA and iMBE students from the International Entrepreneurial Management course at IC PIM, led by Dr. Fei Lu (Director of International Cooperation & Advisor of MBA Program) and Ms. Rosakorn Meechoovet (MBA Program Manager) visited Siam Winery Co., Ltd., one of Thailand’s leading innovators in the beverage industry. The visit was designed to bridge academic learning with real-world business practice, offering students a valuable opportunity to observe how entrepreneurial ideas are transformed into competitive products in both local and international markets.
During the visit, students were introduced to Siam Winery’s journey as a pioneering Thai brand, gaining insights into how the company leverages local agricultural resources alongside global winemaking expertise. Through guided tours of the SPY Wine Cooler production line and Thai wine facilities, students experienced firsthand the integration of product innovation, branding strategy, and advanced manufacturing processes.
This immersive learning experience enabled students to connect key concepts from the classroom with practical industry applications, deepening their understanding of entrepreneurial strategy, market positioning, and international expansion. The visit also highlighted the importance of innovation and quality management in building strong, globally competitive brands.
Overall, the company visit reflects IC PIM’s commitment to experiential learning and industry engagement, equipping students with the knowledge and perspectives needed to thrive as future entrepreneurs in the global business environment.
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