Asst. Prof. Dr. Akaraphun Ratasuk (Boyd) received his earlier degrees in Marketing, Management, International Business and Finance, Economics, and Social Sciences from various accredited higher educational institutes in Thailand, Australia, and the U.S. prior to pursuing his Ph.D. in Management from ICO-NIDA, International College of NIDA, National Institution of Development Administration. He has a solid background in restaurant operations in Australia, the U.S., and Thailand. He also has years of experience working for the government and businesses as a senior professional online marketer, both domestically and internationally. Moreover, his research focuses on intercultural management and marketing in the hospitality and foodservice industries.