Dr. Fei Lu (Ph.D., MBA)
Director of International Cooperation & MBA Program Advisor
International College, Panyapiwat Institute of Management

Dr. Fei Lu is a distinguished scholar and academic leader specializing in marketing management, consumer behavior, and business innovation. With over 15 years of teaching and research experience across international higher education institutions, Dr. Lu has developed extensive expertise in marketing strategy, sustainable business practices, and quantitative research methods.

He earned his Ph.D. in Management (Summa Cum Laude, GPA 4.00) from the National Institute of Development Administration (NIDA), Thailand, and holds a Master’s in Marketing from the University of Newcastle, Australia. Dr. Lu’s research has been published in leading SCOPUS- and TCI-indexed Q1 and Q2 journals, focusing on service quality, customer engagement, green innovation, and value co-creation.

As an Associate Editor in SCOPUS-indexed journal and peer reviewer for international journals under Springer Nature and SAGE Publications, Dr. Lu has been recognized for his academic excellence and contribution to global scholarly communities. He has chaired multiple Ph.D. and Master’s thesis defense committees and actively mentors graduate students in research development.

In his current role at PIM, Dr. Lu leads international partnership initiatives, fostering academic collaboration with top Chinese universities and Fortune 500 companies. His professional experience bridges academia and industry, integrating cross-border research, executive education, and strategic cooperation projects.

Fluent in English and Mandarin, Dr. Lu brings a strong global perspective to PIM’s internationalization mission, advancing the college’s vision of developing globally
competent and purpose-driven business leaders.