As part of the immersive learning experience at the Panyapiwat Institute of Management (PIM), iMBA students recently participated in a dynamic and enriching company visit to CPLI (CP Leadership Institute) in the morning, followed by a cultural trip to the Art of the Kingdom Museum in the afternoon. This dual-focus activity blended leadership development with cultural appreciation, aligning perfectly with the iMBA program’s mission to cultivate well-rounded, globally minded leaders.
Morning: Leadership in Action at CP Leadership Institute (CPLI)
During the visit to CPLI, students gained firsthand exposure to CP Group’s world-class approach to leadership development. Hosted at one of Thailand’s premier corporate training centers, the session highlighted how CP nurtures its future leaders through intensive, experience-based programs rooted in the “3 Benefits” philosophy—benefit to the country, to the people, and to the company.
Key takeaways from the visit included:
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A deep dive into CP’s leadership philosophy and sustainability framework
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Observing how strategic talent development is implemented in a real-world corporate setting
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Engaging with CPLI trainers and leadership mentors who shared inspiring success stories
The visit reinforced the importance of values-driven leadership and offered students practical insights into cultivating leadership agility in a globalized business environment.
Afternoon: Cultural Immersion at the Art of the Kingdom Museum
In the afternoon, students visited the Art of the Kingdom Museum, located within the serene grounds of Ayutthaya. This cultural excursion offered a rare glimpse into the soul of Thai heritage through the stunning exhibition of handcrafted masterpieces created by the Queen Sirikit Institute of Sericulture and the SUPPORT Foundation.
Highlights of the visit included:
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Viewing intricate Thai handicrafts, including gold niello work, Thai silk embroidery, and miniature royal barges
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Learning about the legacy of Her Majesty Queen Sirikit’s efforts in preserving and promoting traditional Thai arts
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Appreciating the fusion of ancient techniques with contemporary creativity
This experience allowed students to explore Thailand’s rich cultural identity and understand the value of craftsmanship, tradition, and national pride.
Through these complementary visits, students not only advanced their understanding of transformational leadership but also deepened their cultural intelligence, a vital skill for today’s international business leaders.