iMBA Students Explore Bioethics and Innovation at Siam Serpentarium
As part of the Business Ethics and Sustainability module, iMBA students from Panyapiwat Institute of Management visited Siam Serpentarium, an interactive snake museum and serpent research facility that combines scientific education, biotechnology, and public engagement. The visit provided a compelling look into the ethical considerations, scientific practices, and communication strategies involved in working with wildlife—particularly snakes.
Exploring the Ethics of Wildlife in Captivity
One of the core learning objectives of the visit was to examine the ethical dimensions of keeping animals in captivity, especially for research and medicinal purposes. Students engaged in thought-provoking discussions on:
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Animal welfare and ethical responsibility in scientific research
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Balancing human benefit with animal rights, particularly in the production of lifesaving anti-venom
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The challenges of capturing and breeding snakes for controlled environments
Through guided tours and expert explanations, students observed how Siam Serpentarium manages snake husbandry, ensuring ethical treatment, proper habitats, and minimal stress during the extraction of venom for medical use.
Inside the Laboratory: From Venom to Life-saving Serum
A major highlight of the visit was an exclusive look into the serum production process. Students were introduced to:
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The stages of venom extraction, purification, and formulation of anti-venom
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The scientific protocols involved in ensuring safety and efficacy
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The role of such biotechnological innovations in saving human lives across Thailand and beyond
This hands-on exposure deepened students’ understanding of how research institutions operate at the intersection of science, public health, and corporate responsibility.
Transforming Fear into Fascination: Reframing Public Perception
In addition to science and ethics, the visit also explored branding and public education. Siam Serpentarium has successfully shifted the public image of snakes—from feared creatures to fascinating subjects of exploration. Students learned how the company:
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Developed immersive museum experiences to educate visitors
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Used storytelling and interactive design to overcome fear and stigma
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Built a responsible, conservation-oriented brand that blends entertainment with education
This segment encouraged students to reflect on how businesses can engage the public in meaningful ways, especially when dealing with topics that are culturally sensitive or emotionally charged.
Through this multifaceted visit, iMBA students gained a richer perspective on ethical leadership, science-based entrepreneurship, and the power of communication in shaping public understanding. Siam Serpentarium stands as a unique example of how innovation and ethics can coexist in a business model that both educates and inspires.