iMTM program at PIM leverages the expert knowledge of CP ALL PCL along with knowledge from CP Group’s own investment in shopping malls, hypermarkets, wholesale and retail businesses in Thailand and abroad. During the design of the course the program also extensively engaged with other businesses outside the CP Group of Companies that included manufacturers, retailers, wholesaler, and logistics providers. This has helped PIM design the most contemporary and comprehensive modern trade management course till date.
Modern Trade is any form of trade that uses technology to efficiently manage and operate store infrastructure in order to serve customer needs wih a variety of products and services. Currently, there is an increasing number of Modern Trade Stores for offiline and online sales. The expansion of distribution channels perfectly fulfills changes in customer lifestyle, family size, residence location and consumption.